Daftar isi
#1
Terima Kasih ...
#2
PRAKATA
#3
PR? EXACTLY WHAT IS THAT?
#4
1 PR TERUS BEREVOLUSI
#5
2 READ, READ, READ!
#6
3 WRITE, WRITE, WRITE!
#7
4 DIGITAL, DIGITAL, DIGITAL!
#8
5 PR IS ABOUT BUSINESS!
#9
6 FIRST IMPRESSIONS COUNT!
#10
7 HUMAS HARUS ADAPTIF!
#11
8 NETWORK, NETWORK, NETWORK!
#12
9 IT"S ALWAYS SHOWTIME!
#13
10 BUILD YOUR PERSONAL BRAND!
#14
11 BE GOOD AT MULTITASKING!
#15
12 BE CREATIVE!
#16
13 GLOBAL MINDSET
#17
14 RESEARCH SKILLS
#18
15 KNOW YOUR CEO & CLIENTS
#19
16 STAY POSITIVE!
#20
17 CONTINUOUS LEARNING
#21
REFERENSI
#22
TENTANG PENULIS
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Chapter #17
14 RESEARCH SKILLS
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A PR person needs to be a good researcher in order to communicate accurately and authoritatively on a subject, so science or history graduates, for example, would be well-placed to deliver on this ski
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13 GLOBAL MINDSET
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15 KNOW YOUR CEO & CLIENTS
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